Microsites are sites that are intended to serve a specific purpose. They don’t require a lot of time or maintenance. However, that doesn’t mean that you shouldn’t work on improving them.
You can make your microsite better by improving the user experience, using higher quality assets, or better negotiating your monetization agreements.
Use Google Chrome’s Lighthouse audit, which you can find in the dev tools, to get actionable pointers on how to make your site faster. Then execute on those items.
You can also check the reports on your Search Console to get more information on how well your site is doing and where it should improve.
In particular, focus on mobile and tablet responsiveness. You should also work on making sure that your site looks good when embedded in other apps or when viewed from a television.
Grab your phone, your partner’s phone or a friend’s phone and open your microsite on them. Check to see if there are any errors, then correct them.
When designing microsites, it’s crucial to make sure that your call to actions are clear. Do some A/B testing to find which color, placements, or wording works best.
Switch to better images, this will not only make your microsite look better, but it will also give off a professional vibe.
Internal links can easily be forgotten, but they’re important for making it easier for users to navigate. In addition, they can help your pages rank higher in search engines.
As the most important text on the page, your brand name should be highly visible. You can also add a tagline to give visitors insight into what your business is about.
The best way to do this is by using breadcrumb navigation, which provides clickable links that show where on the page people are. You can also improve upon your main navigation by making it more detailed and adding sub-navigation to show additional options.
If you use affiliate marketing, try to get better rates from your clients. This will not only increase your revenue, but also make you more competitive in the market.
If you use ads, try to find a higher paying ad network.
If you use a paywall as your monetization method, try to offer subscriptions instead of requiring people to buy individual articles.
If you do affiliate, try to look into ads, and vice versa. Try to think of ways you can monetize more or better.
Try to find a proof element that can help your microsite better compete for users’ attention. Try testimonials, social shares, case studies and e-reviews, and incorporate them in your homepage.
Video is becoming a bigger and bigger part of the web. It captures attention, draws people in, and is easy to play on mobile. As such, you should either add it to your microsite or replace some of the text with pertinent video clips.
Dig deep into your Google Analytics and Facebook Pixel for insights into who your users are and what they do on your site. Use this information to better understand what you can do to improve your microsite.